Feb 20, 2026
When we started making this game, we eventually realized we'd love to figure out how to get it manufactured. Which meant we needed money. Which meant we needed a Kickstarter. Originally, Ben was going to tackle marketing. He was excited about the idea of building a following, sharing our process and story, etc. Well, life got busy, and so I ended up stepping in to help.
Long story short I've had one question in the back of my mind since then: How can I possibly take an idea and raise thousands of dollars (hopefully) for it?
I've played a lot of Wingspan, and I eventually landed on Stonemaier Games' blog. Which by the way is fantastic. It has infinite ideas about how to market and build an audience. I was stoked. I've quickly realized though that I don't have the time — currently a student — to provide a marketing campaign like Stonemaier Games does.
A couple guiding questions that have been helpful are:
- With my time commitment, where should I be spending my time?
- My process clearly isn't as detailed as Stonemaier / other games, so... who actually cares about it and where are they?
If you have any ideas, or want to help, please let me know. Email me at james@doylegames.com
Cheers,
James